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Challenge: Identify
new account opportunities and assess competition in three
target markets by interviewing chief financial officers in
large regional companies. |
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Solution:
Design a custom telephone script
to collect detailed information on each company and qualify
prospective buyers for follow up contact. |
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Results:
A spreadsheet with specific information on each
company helped this company zero in on specific sales
opportunities. A summary report of service use and competitive
influences in the northeast region enabled them to forecast
future business volume. |
