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Challenge: Update
an old mailing list by contacting customers who had recently
traded, sold or purchased collectibles. |
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Solution:
Call the customer at home or
work to find out key contact information. Assess whether they
wanted mailings and establish what their next sale or purchase
might be. Bring positive or negative comments about the
auction house directly to the attention of the owner. |
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Results:
By contacting only customers
willing to sell or trade immediately and procuring their
collections, a successful auction was held within weeks. |
