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| Research
Planning Assistant 2002 |
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| One of the biggest hurdles for transportation industry marketers is lack of solid facts for setting business strategies and tactics. To meet these needs, Markinetics provides senior-level, industry experts armed with a full-tool box of research methods to respond to these information gathering needs. The truth is, most of our clients do not plan in advance for their research needs. Instead, they call us in the midst of making difficult decisions or when they are facing conflicting evidence to help them sort out what to do next.
To encourage our leading industry clients (and those striving to be the future leaders) to be proactive, we offer the Markinetics Research Planning Assistant 2002, available
free of charge to transportation industry managers. The Research Planning Assistant 2002 is a proprietary Windows-based CD program written and exclusively distributed by Markinetics.
How can the Markinetics Research Planning Assistant 2002 help your company be more proactive?
Use it to locate potential industry venues for research. From years of experience and our own assessments, learn what industry events and trade shows Markinetics recommends for research. No other source compiles this unique set of opportunities for research in the transportation industry.
Find out what audiences are available at what events. Specify a target audience you would like to do research with in 2002. Markinetics will give you our recommended
venue(s) for that audience. |
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Determine what methods are most suitable for an audience or a venue. Unfortunately, one size research does not fit all audiences or locations. We've carefully evaluated what methods are available to you for the audiences at a particular event. True to our standards, we will not recommend techniques or audiences that we don't think are practical or achievable.
Evaluate custom research strategies for various target audiences. Sometimes no venue is available to match your target audience. In these cases, we have identified alternatives that Markinetics can supply. Customized research opportunities included in the Markinetics Research Planning Assistant 2002 include Dealer Meetings, the Internet, telephone interviewing, direct mail and more.
To request your own copy of the Markinetics Research Planning Assistant 2002, call
Donna Coleman 1-800-552-2510 or
click here to complete our online request. |
