© 2017 Markinetics—providing Market Research and Growth Strategies for 48 years

Mark Traylor
VP Research 

Mark has over 30 years experience in marketing research and consulting. He has worked with Fortune 100 companies plus a variety of small companies and start-ups. A former academic at Cleveland State, Michigan State, and University of Michigan, he has written or co-written 16 papers for publication in peer-reviewed journals, conference proceedings, or book chapters. His MBA and Ph.D. are from Michigan State University where he majored in Marketing with minors in Finance and Psychometrics.


We are a full service market and consumer research firm founded in 1969. Our key staff combined has over 200 years of experience studying consumers, products and organizations to solve key questions such as:

Why do people buy our product?

What consumer needs are not met by my competition?

What new products should we launch to take advantage of current consumer trends?  

We work on research, business and digital strategies in building materials, healthcare, transport, retail, health, beauty, consumer products, utilities, hospitality and tourism, food and software in North America, Europe and Asia. 

We have executed more than 5000 quantitative studies, over 1500 focus groups, conducted over 100,000 field interviews and have been part of launching over 150 successful new products. We're experienced—when other research firms can't find a way to talk to your consumers for a reasonable budget—we can. We're creative problem solvers. We'll find new insights and work together with you to set new plans to grow your business. We look forward to working with you!

Robert Daenen
David Kaiser
VP Sales & Strategy

David has over 30 years of strategy, research and business development experience, commercializing dozens of new energy efficiency technologies and products. At Owens Corning he conducted comprehensive research on consumer levers and obstacles to green products and co-led stage gate and new product development. David is a co-director at Western Avenue Family Center, fundraising over $1MM to effect community-wide change in South Toledo through Baby University, an outreach to families seeking to improve parenting skills.

Robert has over 30 years experience in marketing, strategy and research. With experience as a GM at Newell Rubbermaid, Global Business Manager at Gillette and Marketing Director at Owens Corning he has grown businesses in excess of 20% per year through uncovering consumer needs, growing existing products and services and launching new products. Robert also has three years recent experience working for a leading digital advertising agency.