© 2017 Markinetics—providing Market Research and Growth Strategies for 48 years


We conduct qualitative and quantitative market and consumer research, as needed, to achieve our clients' goals. Depending on scope, projects can take a few days to a few months, from on-line interviews to a comprehensive situational analysis or usage & attitude studies. Based on findings, we work with our clients to develop new strategies and plans. Ultimately we add rigor to, guide, and reduce risks associated with decisions.


Although not an exhausitive list, below are some examples of the type of studies we've done, and services we can provide. 


Qualitative Research

 Positioning, Communication Development, Evaluation

& Optimization:  Typically for new products


Consumer Journey: Analyse multiple consumer purchase

paths and consumer motivations, purchase decision

process and plan optimization


Focus Groups: 6-10 participants; in-person and online.

Consumers feed off each others feedback


Mini Groups: 2-3 participants; in-person and online. Smaller group provides more detail


Individual Interviews: In-person and online provides even more detail


Professional interviews: 1:1 interviews with business executives or medical professionals in-person or webcam


Observational Research—in-homes, work-site, shop-alongs: in-person, online or mobile. Observing, questioning and documenting and looking for obstacles and opportunities


In-home interview followed by Shop-Along: Reviews a project with a consumer in their home followed by a trip to where they purchase. Shows process and motivation, and seeks out user obstacles and opportunities


Shopping Pals (or Beauty Buddy for some Consumer Products): Interviews conducted in-store with consumer and a friend retail shopping partner and looks at influences


Replay Usability: 1:1 session in which shopping behavior is played back on video and discussed with test subject


Calendar/planning Interviews: 1:1 discussion of consumer-created calendar or schedule that provides an overview of shopping or planning process


Journaling and Diaries followed by 1:1 interviews: Understand user experiences over time


Video Diaries: Diary-style interviews with respondents posting responses via webcam over time


Event Groups:  Group discussion integrated with activity or event – such as dinner party


Online bulletin boards: Consumer feedback to questions posting to a bulletin board over time


Market Research Online Communities: short and long-term communities giving feedback to product or service experiences over time


Website usability testing: Concept, Prototype or Live Site testing in 1:1 sessions


Website expert panel usability: Website experience review & discussion in group setting


Virtual Ethnography: Digital study of specific consumers or customers and their online behaviors and activities


Card Sort testing: 1:1 interview and activity to determine website organization and/or taxonomy


Quantitative Research


Usage & Attitude: How is a product or service used,

or not used, and why? Belief systems and perceptions


Conjoint Analysis: How people value different attributes

(feature, function, benefits) for a product or service


Exit Interviews: Shopper traffic or exit interviews among

people as they leave a retail location


Field Audits: Verification/identification of products or services in stores/locations


Pricing Studies: Impact of raising or decreasing price. Brand value perceptions


Statistical Modeling: Used in all quantitative work to extrapolate to the general population


On-line and Mobile Surveys: Quick feedback in large numbers to specific questions for a target demographic


Omnibus research: A few questions to a certain demographic, in large numbers as part of an existing scheduled survey