© 2017 Markinetics—providing Market Research and Growth Strategies for 48 years

SERVICES

We conduct qualitative and quantitative market and consumer research, as needed, to achieve our clients' goals. Depending on scope, projects can take a few days to a few months, from on-line interviews to a comprehensive situational analysis or usage & attitude studies. Based on findings, we work with our clients to develop new strategies and plans. Ultimately we add rigor to, guide, and reduce risks associated with decisions.

 

Although not an exhausitive list, below are some examples of the type of studies we've done, and services we can provide. 

 

Qualitative Research

 Positioning, Communication Development, Evaluation

& Optimization:  Typically for new products

 

Consumer Journey: Analyse multiple consumer purchase

paths and consumer motivations, purchase decision

process and plan optimization

 

Focus Groups: 6-10 participants; in-person and online.

Consumers feed off each others feedback

 

Mini Groups: 2-3 participants; in-person and online. Smaller group provides more detail

 

Individual Interviews: In-person and online provides even more detail

 

Professional interviews: 1:1 interviews with business executives or medical professionals in-person or webcam

 

Observational Research—in-homes, work-site, shop-alongs: in-person, online or mobile. Observing, questioning and documenting and looking for obstacles and opportunities

 

In-home interview followed by Shop-Along: Reviews a project with a consumer in their home followed by a trip to where they purchase. Shows process and motivation, and seeks out user obstacles and opportunities

 

Shopping Pals (or Beauty Buddy for some Consumer Products): Interviews conducted in-store with consumer and a friend retail shopping partner and looks at influences

 

Replay Usability: 1:1 session in which shopping behavior is played back on video and discussed with test subject

 

Calendar/planning Interviews: 1:1 discussion of consumer-created calendar or schedule that provides an overview of shopping or planning process

 

Journaling and Diaries followed by 1:1 interviews: Understand user experiences over time

 

Video Diaries: Diary-style interviews with respondents posting responses via webcam over time

 

Event Groups:  Group discussion integrated with activity or event – such as dinner party

 

Online bulletin boards: Consumer feedback to questions posting to a bulletin board over time

 

Market Research Online Communities: short and long-term communities giving feedback to product or service experiences over time

 

Website usability testing: Concept, Prototype or Live Site testing in 1:1 sessions

 

Website expert panel usability: Website experience review & discussion in group setting

 

Virtual Ethnography: Digital study of specific consumers or customers and their online behaviors and activities

 

Card Sort testing: 1:1 interview and activity to determine website organization and/or taxonomy

 

Quantitative Research

 

Usage & Attitude: How is a product or service used,

or not used, and why? Belief systems and perceptions

 

Conjoint Analysis: How people value different attributes

(feature, function, benefits) for a product or service

 

Exit Interviews: Shopper traffic or exit interviews among

people as they leave a retail location

 

Field Audits: Verification/identification of products or services in stores/locations

 

Pricing Studies: Impact of raising or decreasing price. Brand value perceptions

 

Statistical Modeling: Used in all quantitative work to extrapolate to the general population

 

On-line and Mobile Surveys: Quick feedback in large numbers to specific questions for a target demographic

 

Omnibus research: A few questions to a certain demographic, in large numbers as part of an existing scheduled survey